Multimedia & Papers

Thought leadership is great…

When it stimulates real results.

To zero in on the most valuable Revenue Storm concepts and resources, we recommend using our six-module interactive experience to Map Your Revenue Growth and gain access to materials that are right for you… or simply contact us.

In the meantime, here are some media presentations and papers that you may find useful.

Multimedia

• Why Demand Creation? - Hear LaVon Koerner explain why your company should adopt the Demand Creation approach to selling
• ESR Podcast - Dave Stein, CEO of ES Research Interviews LaVon Koerner
• Winning Together - International Sales Conference Keynote Video

White Papers

• Making Clients Instead of Finding Them - *NEW*
• Achieving Revenue Goals Through Demand Creation - Vol. 3. No. 11
• Selecting a Sales Effectiveness Consultant - Vol. 1. No. 3
• Creating Demand with "Must Win" - Accounts Vol. 1. No. 2
• The Role of a Chief Revenue Officer (CRO) - Vol. 1. No. 1
• The Role of the Senior Executive Team in Major Accounts - Vol. 2. No. 1
• A President's Role in Account Management Practices - Vol. 4. No. 1