All Posts By

Lon Cunninghis

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Article

Lights, Action, Camera!

When leveraged successfully, virtual selling – especially for strategic sellers, will afford you significant competitive advantage in the marketplace. Start with your camera! Learn more tips by reading this article.
Lon Cunninghis
September 8, 2020
Article

The New Pandemic in Sales

There are three critical things every Sales Leader should be doing now to deal with the new pandemic in Sales – Call Reluctance. Follow these steps to get your teams back up to full productivity.
Lon Cunninghis
July 14, 2020
Article

Do Things WITH Clients Not TO Clients

Many people believe the ultimate goal in working with our clients is to become their “partner,” and not just another vendor. Yet, in a traditional selling process, most salespeople have several conversations with the client…
Lon Cunninghis
December 10, 2019
Article

The Epidemic in Sales Leadership

I first wrote about a trend I saw in Sales Leadership in 2014, and now, five years later, its reached epidemic proportions. It’s called “Whack-a-Mole Management.” You remember the arcade game. The moles would pop…
Lon Cunninghis
August 21, 2019
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