Bill Wallace, Author at Revenue Storm

How Do You Bring Back the “Magic” of Selling With Your Team?

The multitude of changes that COVID-19 has created within the sales profession has been well documented. Remote work has erased the benefit of tenure and outside experience to a degree, making interactions stale, boring, and…

Bill WallaceApril 18, 2023

Article

Congratulations on Your Promotion to Account CEO

The dreaded subject of account planning needs an overhaul. It is looked upon as an administrative task that has very little value for the account team, and generally, not regarded as one of the most…

Bill WallaceNovember 8, 2022

Article

Common Sense Leadership in a Chaotic Environment

The “Great Resignation” has been a phenomenon that has served as a topic of conversation for the past year. Many Sales Leaders have directly experienced the impact with anecdotes ranging from, “I have turned over…

Bill WallaceMarch 15, 2022

Article

Are You Afraid of Success?

"Everything you've ever wanted is on the other side of fear." I love this quote – I try to remind myself of it on a frequent basis. It jolts me a little when I realize…

Bill WallaceJanuary 11, 2022

Article

Is Your Sales Training Model Stuck in the Past?

In the pre-pandemic environment, selling and sales leadership were comfortable and relatively predictable. As the new reality took over, the quick scramble was on to embrace the virtual necessity. The result of moving into a…

Bill WallaceJune 15, 2021

Article

What’s Your Story?

The secret in the book “Think and Grow Rich” is revealed by way of ideas and actions. As a salesperson, you can master this approach by applying thought to your client’s business and generating IDEAS…

Bill WallaceMay 11, 2021

Article

Back to Basics

2021 is a year of possibility, but sales leaders must harness the energy and focus of their people to maximize their results. While this may appear overly simplistic, there are four components that are GUARANTEED…

Bill WallaceMarch 16, 2021

Article

Keep It Real

There is a secret to building relationships and connection with people, which lends itself to successful selling. Many do not learn it until later in their career, if at all. The secret to connect with…

Bill WallaceFebruary 9, 2021

Article

New Year, New Energy, New Approach, and New Results!

2020 is finally ending! The new year offers an abundance of opportunity if we are willing to focus on new approaches, become more daring, and refuse to accept anything less than success.

Bill WallaceDecember 8, 2020

Article

What’s the BOLD Idea? Your Ticket to the Executive Suite

Getting an audience with client executives is an increasing challenge these days. Learn how to help your sales team develop BOLD ideas to gain executive access and elevate their reputation with clients using “creative disruption.”

Bill WallaceOctober 20, 2020

Article

Mental Toughness for Success in Business and Life

The anxiety and uncertainty caused by our new reality has created a lack of personal and professional momentum. Recapture your passion, commitment, and direction with secrets used by elite military, business leaders, and top performers.

Bill WallaceAugust 11, 2020

Article

Coaching Flow: Stop the Value Proposition Madness!

Do you want to move deals faster through the funnel? Create a greater probability of success? Put more wins on the board? Then consider establishing a coaching flow and help stop the Value Proposition madness!

Bill WallaceJune 16, 2020

Article

The Next 15 Days

The next 15 days are going to help you set the pace for the future. Despite an extremely challenging business environment, these 10 actions will help you to weather the storm and establish success.

Bill WallaceMay 19, 2020

Video Webinar

How to Master Sales – It’s a Game of Chess

Your value proposition doesn’t stand by itself. You need to make the right moves, with the right people, and tie it to the right outcomes. In this webinar, we discuss evaluating your go-to-market strategy, identifying…

Bill WallaceApril 21, 2020

Article

Adapt, Improvise, and Overcome

Selling is being redefined and there are five skills you'll need to adopt in order to be effective. Start focusing on these to create the necessary momentum that will carry you through this challenging environment.

Bill WallaceApril 7, 2020

Article

No Surprises – How to Wire Your Client Interactions for Maximum Impact

Every important interaction with a prospect or client must be intentionally planned to ensure maximum success. Learn the rules to “wiring” your discussions so Mr. Murphy doesn’t stop you from accomplishing your critical objectives.

Bill WallaceMarch 12, 2020

Article

The Ultimate Secret of Effective Sales Leadership

There has been quite a bit written about mission statements and goal setting, and perhaps just as much being ignored or abandoned. We may think about it and write down a few items but soon…

Bill WallaceJanuary 21, 2020

Article

The Hidden Danger Inside Your Account Base

Is a hidden danger lurking inside your Account base? Instead of having a competitive advantage as an incumbent, you may have a competitive liability! As leaders, we often recognize success and celebrate team wins. Yet,…

Bill WallaceNovember 21, 2019

Article

Stop Speaking Wonka

There is a major issue within Sales and Marketing that, if corrected, will pay immediate dividends. Too many of our salespeople are working too low in their client’s organization. They are limiting their upward mobility…

Bill WallaceSeptember 17, 2019

Article

Get it Right: The Target, The Message, and The Media

Why Executive Communication Fails 2.2 hours a day. That’s the average time people spend on social media each day. As if executives aren’t busy enough with all their responsibilities, this adds to their jam-packed days…

Bill WallaceSeptember 10, 2019

Article

Don’t Be the Smartest Person in the Room

There is a saying, “If you’re the smartest person in the room, you’re probably in the wrong room.” Unfortunately, we all fall into the trap where we rely on our experience and position to, perhaps…

Bill WallaceJuly 18, 2019

Article

Dare to Do Things Differently

The saying, “Insanity is doing the same thing over and over and expecting different results” is widely attributed to Albert Einstein. Those of us in Sales and Sales Leadership have related to that quote at one point…

Bill WallaceJuly 10, 2019

Article

Leading from the Heart

So many companies publicly state, “people are our most important asset.” If you transparently discuss this with most salespeople, you’ll quickly learn they don’t believe it. The harsh reality is there has been an increasing…

Bill WallaceJune 18, 2019

Article

The Four Disastrous Phrases

There is a way to immediately become a better Sales Leader, but it requires practice and diligence. It can be summarized in one word – evidence. As Sales Leaders, we are overloaded with too many…

Bill WallaceMay 21, 2019

Article

Using Emotion to Create Action & Results

If you have participated in traditional sales training and learned how to create and deliver a compelling value proposition, you are probably doing it wrong! The old school training strongly reinforces the need to create…

Bill WallaceMay 15, 2019

Article

An Investment in You is an Investment in Your Team

The business-to-business sales profession is rapidly changing and evolving. Working in more complex environments with sophisticated solutions demands more business acumen, a greater understanding of personal client agendas, knowledge of proposed client outcomes, and a…

Bill WallaceMarch 15, 2019

Article

Numbers Matter – The Key to Creating a More Compelling Value Proposition

Presenting an idea or a proposal to an executive is never easy, but its difficulty is compounded by the lack of financial justification. The term value proposition can easily be replaced with business case. Every…

Bill WallaceNovember 29, 2018

Article

Why We Need Fewer Strategic Sales Managers

The sales environment is going through an amazing amount of disruption at a staggering pace. Strategic sales organizations must adapt to the changes or risk falling into the downward spiral of lower win-rates, loss of…

Bill WallaceNovember 9, 2018

Article

The Single Best Investment a Sales Leader Can Make

The key to victory is not defeating the enemy but defeating the enemy’s strategy. Therein lies his vulnerability. ~SunTzu In order to understand your competitor’s strategy, there are 5 things you must know in every…

Bill WallaceOctober 23, 2018

Article

The Usual Suspects Are Working Against You

The majority of base accounts have nowhere near the revenue penetration that we both think they do, or desire that they have. On average, base accounts have 15-20% revenue penetration for the client’s spend in…

Bill WallaceSeptember 14, 2018

Article

3 Secrets to Sales Success

There are three secrets to selling that can immediately affect your performance if you embrace them, study them, and apply them. The secrets to selling are: Understand the political environment Be human and explore emotions…

Bill WallaceApril 25, 2018

Article

Success Is Waiting Outside Your Comfort Zone

The Olympics are like Sales I don’t know about you, but I loved the 2018 Winter Olympics! It is a perfect analogy for success in the sales profession. Each Olympic athlete understands the psychology of…

Bill WallaceMarch 21, 2018

Article

Hunter vs. Farmer

The classic definition and role designation of “Hunters” and “Farmers” has become obsolete and counter-productive to a sales organization’s revenue growth. Traditionally, Hunters were people that enjoyed the pursuit of opportunities with new accounts, while…

Bill WallaceJanuary 4, 2018

Article

Governance: Is It Boring? Or Is It Everything?

The lack of consistent and sustainable high sales performance can be credited, in most instances, to poor Governance. The question for Sales Leaders is “where are you going to set the performance bar?” and “What…

Bill WallaceNovember 27, 2017

Article

The Science of Selling

The B2B sales profession continues to evolve at a rapid rate due to client demands. Unfortunately, the sales training industry has not kept pace and is rapidly becoming obsolete. With the cost of sales too…

Bill WallaceSeptember 18, 2017

Article

Overcoming Fear, Anxiety, and Doubt in Sales

Everything you want is on the other side of fear. Unfortunately, we all have moments of fear, doubt, or anxiety that keeps us from performing at our very highest levels. Interestingly enough, over-achievers may experience…

Bill WallaceAugust 4, 2017

Article

The Hitlist

Creating new opportunities within accounts may seem daunting. The fact is, it is relatively simple; it’s all about developing and sharing ideas with your contacts while helping their business and personal interests. The problem resides…

Bill WallaceJuly 10, 2017

Article

Four Ways to Save Your Team’s Sales Performance

The 2nd half of the year is upon us and many organizations are close to falling behind their assigned sales plans. This is the time where leaders must take a step back and conduct an honest…

Bill WallaceJune 20, 2017

Article

Become a Sales Shark

The sales culture is ever-evolving, yet the aggressive approach has declined dramatically, creating issues central to accomplishing revenue plans. It is true, sales is more demanding with challenging complexity and reliance on technology, but many…

Bill WallaceMay 5, 2017

Article

Can a Better Economy Be Bad News?

Goldman Sachs is cautiously forecasting an economic improvement in Global Growth of 3.5% driven by financial incentives and improvement in the growth of the US GDP. Sales leaders look to an improving market as an…

Bill WallaceMarch 20, 2017

Article

Do You Need to Kill Your Deal?

The average solutions salesperson wins 2.5 out of every 10 deals. A big reason for that performance stems from chasing unqualified opportunities. That is the blunt truth. Every funnel yields a large number of opportunities…

Bill WallaceMarch 13, 2017

Article

Traditional Account Management is Dead

Traditional thinking about account management is killing your business. There is a subtle change occurring within the world of account management that has significant implications for your revenue results. Rather than thinking of account management,…

Bill WallaceFebruary 13, 2017

Article

A Simple Process for Crushing The New Year

Take the “I think, therefore I am” statement, posed by philosopher Rene Descartes, a step further. Your subconscious mind will direct your energy to success, mediocrity, or failure, depending on your focus. Many of us…

Bill WallaceJanuary 9, 2017

Article

The Secret Formula to Consistently Exceed Your Sales Goals

There is a secret formula to consistently exceed your sales goals, but as you might expect, it is not easy. The good news is that most people could do it, if they chose to. Set…

Bill WallaceSeptember 13, 2016

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