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Win Themes Done Right

Win Themes, poorly executed, sound like long, boring, bragging statements. They can ramble on about the benefits of products or services and likely sound a little different from any other competitor. Win Themes, at their…
Ian Ramsbottom
February 11, 2020
Article

Stop Speaking Wonka

There is a major issue within Sales and Marketing that, if corrected, will pay immediate dividends. Too many of our salespeople are working too low in their client’s organization. They are limiting their upward mobility…
Bill Wallace
September 17, 2019
Article

The Seven Great Lies of Selling

It seems that the “Seven Great Lies” stories are expanding year after year to apply to all sorts of criteria. We, as salespeople, are also prone to accepting that everything said to us is good,…
Kevin Doddrell
June 9, 2017
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