Most salespeople learn that “solution selling” is the way to win. But what happens when your solution becomes commoditized or there is a better solution on the market? How do you win then? If you sell the same way you did with solution selling, you will lose! Learn the three principles of winning complex deals in a highly competitive, commoditized world.
Receive Our Latest Thought Leadership
- From Prospect to Partnership: Your 6-Step Guide to Winning Over Executives
- New Sales Leadership Habits for 2024
- Tis the Time for Rekindling: Effective Strategies to Spark Dormant Deals
- How Successful Sales Leaders Engage Their Team
- From Insight to Outreach: Harnessing Generative AI for Comprehensive Sales Engagement
account leadership account management branding closure plan coaching coaching culture collaboration competencies competitive advantage deal forecasting decision-making process demand creation differentiation digital transformation Go-to-Market Strategy Governance hiring messaging personal agendas personal goals politics qualification relationship management sales manager sales meeting sales tools sales training sell differently survey thought leadership value proposition virtualized selling virtual training win theme