THE CASE FOR SALES LEADERSHIP DEVELOPMENT
Performance of your first-line Sales Leaders is critical to achieving revenue goals. Ironically, our surveys show this role is the most underinvested in for personal development.
Being an effective Sales Leader is a difficult job. Sales goals need to be achieved consistently every month, regardless of staffing and team skills in an ever-increasing competitive market. There are dramatic global changes occurring in selling and how buyers want to buy. Plus, with up to five generations in today’s workforce you need to support a diverse sales force that learns and communicates differently. Sales Leaders need help, but they resist asking for help as they typically want to appear self-sufficient and in control.