MAXIMIZE YOUR SPEED TO REVENUE
The more aligned you are, the faster and easier it is to generate revenue. It’s that simple.
Every business function should see their connection to revenue. After all, revenue is the value for what clients are willing to pay for your products and services. Everyone can impact client satisfaction and success whether client-facing or not.
As organizations grow, the entrepreneurial spirit is often replaced with functional leaders striving for efficiency, but no longer focused on the client goals they used to share. Ensure there is clear communication and client-oriented processes and systems between Marketing, Sales, Legal, and Client Delivery, as well as the identification of key expectations from supporting functions along the customer journey.
By asking cross-functional leaders to evaluate and clarify your desired Go-to-Market Strategy, you will gain insight to better align client success and eliminate the causes of organizational drag impacting revenue production. When is the last time your cross-functional leadership team had these types of conversations? For most, it’s been too long.
We feel this cross-functional conversation is so important, we are willing to put our revenues at risk to facilitate it. If you don’t think it was a great team meeting, don’t pay us. In all our years, not one company has asked us to waive our fees. What do you have to lose besides organizational drag limiting your revenue growth?