A Targeted Approach to Rev Up Your Sales Engine

ORGANIZATIONAL ALIGNMENT

MAXIMIZE YOUR SPEED TO REVENUE

The more aligned you are, the faster and easier it is to generate revenue. It’s that simple.

Every business function should see their connection to revenue. After all, revenue is the value for what clients are willing to pay for your products and services. Everyone can impact client satisfaction and success whether client-facing or not.

As organizations grow, the entrepreneurial spirit is often replaced with functional leaders striving for efficiency, but no longer focused on the client goals they used to share. Ensure there is clear communication and client-oriented processes and systems between Marketing, Sales, Legal, and Client Delivery, as well as the identification of key expectations from supporting functions along the customer journey.

By asking cross-functional leaders to evaluate and clarify your desired Go-to-Market Strategy, you will gain insight to better align client success and eliminate the causes of organizational drag impacting revenue production. When is the last time your cross-functional leadership team had these types of conversations? For most, it’s been too long.

We feel this cross-functional conversation is so important, we are willing to put our revenues at risk to facilitate it. If you don’t think it was a great team meeting, don’t pay us. In all our years, not one company has asked us to waive our fees. What do you have to lose besides organizational drag limiting your revenue growth?

WHAT WE KNOW ABOUT ACHIEVING ORGANIZATIONAL ALIGNMENT…

1

Each client is different with unique strengths and vulnerabilities that require a customized approach.
2

Organizations with clear, well communicated Go-to-Market Strategy(s) focused on clients first are more profitable and successful.
3

For any change to be successful, Leadership needs to lead the change and do things differently.
4

Sales and Marketing need clear responsibilities to create demand, not just capture demand.
5

Hiring the right salespeople requires more than industry experience, but identification of their preferred Go-to-Market Strategy and personality attributes to best fit your desired sales culture.
6

A high-growth, engaged sales team is created by a vibrant, positive coaching culture.
7

Companies that invest in continuous personal development can create a powerful competitive advantage.

NEXT STEPS

  • If your organization is overwhelming Sales with too many product and service lines to sell, use our High Impact MessagingTM Workshop to produce key messages for Sales to leverage in the field.
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ACCELERATE REVENUE

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