While Sales and Marketing are frequently two independent organizations, when aligned and working in tandem, there is no stronger force. Yet, we often see the two groups struggling to work together, sometimes even combative. Sales isn’t happy with the quality and volume of leads from Marketing. Whereas Marketing blames Sales for ignoring their leads and not working hard enough or acting fast enough to close them.
Revenue Storm offers structured programs that help identify and break down these disconnects. We align each group to the targeted customers, which then allows them to be aligned to each other. Our approach helps clarify which marketing outputs have the biggest impact and ensures messaging, campaigns, and strategies are useful and relevant for Sales.
Companies that achieve alignment see substantial improvement on important performance metrics: sales cycles are shorter, market-entry costs go down, and the cost of sales is lower.
Contact Us to learn how properly aligning these two groups can have a big impact in your organization.