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personal agendas

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Article

This Time It’s Personal

“But they have much better relationships than we do…” How many times do we hear this about the competition from our sales executives? First thought? What evidence do we have that this is the case?
Ian Ramsbottom
November 17, 2020
Article

The New Playing Field

Those of us who have been in business-to-business sales for a long time can easily recall being asked by our manager or coach about the ever-elusive decision maker.  “Are you the decision maker?” We were…
Kevin Doddrell
April 8, 2019
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