MARKETING

“We need more qualified leads!” Trust us, we hear the chant at every company we encounter. It’s a familiar story.

Does Sales use the marketing collateral that has been painstakingly created? Sometimes they do and sometimes they don’t.

We recommend the Hollywood principle. Marketing creates storylines and sales presentations that will resonate with sales targets, like a screen writer would with a movie. Sales tailors those messages to suit the sales situation, like an actor would improvise to successfully evoke the desired audience emotions.

Creating demand is both a Sales and Marketing responsibility. We help each side see the whole picture and work together more seamlessly and effectively.

Break the cycle of Sales and Marketing misalignment. Work with us to start a successful journey internally, with the destination being demand creation and better, qualified leads.