WHEN TO DO SALES TRAINING
You should plan sales training every year. Why? Because buying and selling, as well as the competitive landscape, are changing rapidly. To grow revenues, Sales must adapt and sell differently. If sellers don’t get out in front, buyers will choose the lowest price or fastest delivery from a sea of commoditized vendors.
We don’t believe sales training is just a workshop or event. It’s a pathway of skill development that builds versatility and competitiveness in your sales team. Businesses are looking for ways to solve problems, grow revenues, and gain market share. To help them do that, Sales must provide thought leadership and valuable insights.
The latest in neuroscience shows that training needs to be reinforced often and in different ways to “stick” and become a habit. We use these design principles to make learning personal, memorable, and readily available for frequent and purposeful reinforcement.