Meet Our Leadership Tribe


Leader Driving Our Strategy to Enable Success in Others

Debby Rizzo, Co-Founder/Chief Executive Officer

Debby defines our current reality and the future vision for Revenue Storm.  As Chief Executive Officer, Debby’s active leadership and passion for innovation keeps us striving to measurably improve our clients’ revenue results.  Her mantra is what keeps us striving to be our best.  “Validate client impact — Demonstrate high value in each offering and with ROI that is unmatched in our industry.”

The vision for helping salespeople develop their talents and de-mystify good selling behaviors for those outside of sales, drives her focus.  She has been a leader and author in sales effectiveness for more than 25 years and is just as excited about Selling today and the pathway forward as she was when she first started.  Listen to her point of view on a Training Industry Podcast about Sales Enablement here.


Trusted Advisor to Invest Resources for Client Maximum Return

Curt Wuerdeman, Chief Financial Officer

Curt is a seasoned business executive with over 20 years of financial advisory experience.  He often works with client’s contractual needs utilizing his vast knowledge in IP law, before pulling in our external legal counsel.

He not only manages the business financially, he truly is passionate about Sales.  Curt is involved with analyzing our impact for our client’s sales metrics.  This includes reviewing client sales compensation plans to ensure they motivate the right behaviors as well as participating in simulations as a potential CFO decision maker.  Curt serves as a board member to Revenue Storm and several small, privately-held businesses.

Team Leader of World-Class Sales and Marketing Professionals

Kevin Doddrell, Executive Vice President

Kevin is proud to lead our team of salespeople and Revenue Consultants, constantly coaching them to deliver thought leadership to clients, enabling them in turn to be more competitive and successful. As custodian of our marketing strategy, he and the marketing team are focused on differentiating Revenue Storm as a premier sales effectiveness consulting organization, with a passion for achieving results for our clients.

Kevin is a sought-after speaker and author on the topics of the science of sales, practical and impactful sales coaching, and the best practices in a winning sales culture. Some of the largest company icons, savvy client executives, and experienced sales leaders and coaches have shared that Kevin’s approaches have personally impacted their success. He has a big fan club!

Kevin also provides one-on-one coaching to Senior Executives, and still enjoys coaching “mega deals” which fuels his personal passion of enabling people to grow beyond their expectations.

Prior to joining Revenue Storm, Kevin had several CEO positions in public and private companies following his career in Sales and Marketing. His sense of humor and New Zealand accent add to his charm. We are grateful to have him contribute to our Thought Leadership series. Find his latest, here.


Expert Specializing in Sales & Marketing Alignment

Bill Wallace, Executive Vice President

Bill is known for his ability to work directly with clients to achieve significant sales performance improvements backed by his sought-after coaching and workshop facilitation style.  He is a “tell it like it is” consultant, speaker, author, coach and trainer whom people have said has changed their lives with his advice.

With his experience ranging from big corporations to start-ups, he is a sponge for assimilating the best in each situation and helping others to raise their performance to the next level.  His creativity has no bounds and he motivates people to change because of his practical ideas and methods, along with our proven tools, methodologies and frameworks.

Bill is known and loved for his edgy, provocative style.  He’s at home working with financial firms, high-tech or manufacturing clients, internet incubators, start-ups and venture capitalists.  Prior to Revenue Storm, he held roles as a President, CEO, and COO after having served in sales leadership for years. Find his latest, here.

Architect of Winning Sales Cultures


Lon leads our Coaching Practice where he helps clients to create world-class Coaches and a winning sales culture. By leveraging his experience in thousands of deals, he knows what it takes to win. He may not have seen it all, but it’s close!

Lon is a seasoned executive with proficiency in sales leadership and sales process improvement.  He spent his career providing guidance to organizations of all sizes and cultures, while looking through a kaleidoscope of business climates and conditions. He is an awesome listener and his positivity shines through in every interaction.

Our clients love tapping into Lon’s winning edge to accelerate revenue in a myriad of industries including technology, IT services/outsourcing, electronics, manufacturing, and energy. His success with client account teams resulted in winning over $3.5 billion in revenue through “Must Win” and “Most Wanted” mega-deal coaching initiatives. His latest contributions to our Thought Leadership series can be found here.


Helping Change Sales Behavior One Client at a Time

Lauren Gullatte, Client Success Manager

As the Client Success manager, Lauren is driven to pursue excellence and improve the success of each person we work with, daily.  This critical role drives the successful implementation of our offerings within each unique client organization.  Her team of project managers work directly with the client’s team and our assigned Account Manager to manage contracts to plan, implement timelines and commitments, track results and solve client issues quickly and satisfactorily.

A strong leader who can multi-task like no one else, Lauren keeps a laser-like focus on ensuring our client platforms and systems enable smooth, well communicated deliveries globally.  The result is a Revenue Storm fan base with happy, delighted customers.  Lauren, also, champions GDPR compliance for data protection.


Developing Our Team’s Talents and Keeping Us Agile & Versatile

Tracy Keighron, Human Resources Manager

For Tracy, her role is more than managing internal day-to-day human resource programs and policies.  She is passionate about acquiring the best talent, maximizing talent with ongoing learning and development, and understanding the HR issues that concern our clients.

Her impact cannot be overstated as she leads us all to achieve higher goals of leadership and professionalism.  Many organizations talk about what it is like to be nimble and entrepreneurial.  Tracy creates programs to build these needed skills.  In our culture, Tracy is an advocate for boldly and compassionately speaking the truth.  Which fits in great, since Revenue Storm doesn’t sugar coat the truth.  We are tough on issues and kind with people.  Our employee engagement is strong, thanks in large part due to her fun and thoughtful approach to HR.

The Jedi Master of Facilitators and Coaches


As Master Trainer, Lori has the critical role of taking our enviable talent and arming them with the insights and tools needed to successfully accelerate revenue for our clients.

Lori never settles for status quo. Her masterful training goes beyond knowledge transfer because she is obsessed with behavior change. She seamlessly blends in her own learnings on change management and neuroscience to ensure our trainers transfer practical application into the hands of each sales organizations we work with.

Lori’s passion for personal change, learning, and habit building leaves everyone she interacts with feeling smarter. We may need to patent her winning formula for turning highly successful sales leaders into Revenue Storm Superheroes!

Lori has a contagious laugh and a calming presence that immediately puts people at ease. Whether it’s face-to-face or virtual you will fall for her Texas charm.  Read her article published in Training industry Magazine that discusses how personality should be considered when designing training programs.

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